House of Coo · Organic Baby
Two shopping paths, one catalogue
The experience leads with two doorways, then guides shoppers into clear kits and sets by need — coming home, first photos, sleep, layering, early essentials, and gifting — instead of an endless catalogue. Individual items stay available too, especially sleepsuits and sleep sacks.
🍼 Shop for Your Baby
Parents shopping for their own baby
🎁 Shop for a Gift
Family & friends shopping for gifts
Shopping path
Supporting
Collection / need
Kit / set
Individual item
Email capture
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Homehouse of coo · soft. safe. simple.
- 🍼 Shop for Your BabyParents shopping for their own baby · guided into kits by need
- Coming Home
- First Photos
- Sleep
- Sleep Set
- Footed & Footless Sleepsuit
- Sleep Sack
- Layering
- Layering Set
- Short & Long Sleeve Bodysuits
- Early Essentials
- Shop by Stage · 0–3 · 3–6 · 6–12 · 12–18
- Individual items · sleepsuits & sleep sacks always available
- 🎁 Shop for a GiftFamily & friends shopping for gifts · guided by occasion
- Baby Shower Gifts
- New Baby & Grandparent Gifts
- Registry-Friendly Sets
- Gifts by Price · under $50 · under $100
- Shared shelves & supporting pages
- Browse by Category · both paths draw from these shelves
- Sleepers & Sleep Sacks
- Footed Sleeper
- Footless Sleeper
- Bodysuits
- Kimono Bodysuit
- Short Sleeve Bodysuit
- Long Sleeve Bodysuit
- Rompers
- Bibs
- Hats & Caps
- Guides · the journal
- Newborn Checklist
- Care & Size Guides
- Organic Cotton 101
- Our Story · brand & trust
- About House of Coo
- Trust & Safety
- Contact · FAQ
- ✉ Join the List · early access
Shopify build notes
How each part of this tree is built. The two-path, kit-led experience comes from configuring navigation and collections — not custom development — so the pre-launch build stays fast.
Native — build as-is
No apps required
- Two shopping paths — top-level Navigation menus (For my baby / For a gift), decoupled from collections so both draw from the same shelves
- Category & experience shelves — automated + manual Collections over the same products
- Products — size × colour variants
- Gifts by Price — automated collection, price condition
- Guides — Blog · Story & Trust — Pages + metaobjects
- Localization (/en-us · /fr-ca · .ca) — Shopify Markets
- Gift cards — native
First-party apps
Free · Shopify-made
- Email capture + ICP tagging — Shopify Forms → Klaviyo (flows & segments)
- Shop by Stage / Size — Search & Discovery filters (size is a variant, so filter — don't make a collection)
- Fixed kits & gift sets — Shopify Bundles, with real inventory sync
Watch-outs
Plan these deliberately
- Mix-and-match kits — paid third-party app. Launch with fixed curated kits instead.
- Pre-launch waitlist / “Notify me” — password page + Klaviyo back-in-stock (not native)
- Registry (Babylist) — external / third-party — Phase 2, not a launch blocker
Bottom line: the two shopping paths are just two top-level menus over one shared catalogue — pure configuration, no custom build. ~85–90% of this is native Shopify; the rest is free first-party apps (Forms, Search & Discovery, Bundles) plus Klaviyo.