House of Coo · Organic Baby
Two shopping paths, one catalogue
The experience leads with two doorways, then guides shoppers into clear kits and sets by need — coming home, first photos, sleep, layering, early essentials, and gifting — instead of an endless catalogue. Individual items stay available too, especially sleepsuits and sleep sacks.
🍼 Shop for Your Baby
Parents shopping for their own baby
🎁 Shop for a Gift
Family & friends shopping for gifts
Beyond the shop, a layer of free tools, planners & guides helps parents and gift buyers make easier decisions — rather than pushing products straight away. Each one also captures an email, often the due date, so the follow-up is genuinely helpful and well-timed.
Shopping path
Supporting
Collection / need
Email-capture pill
Product dot:
Individual item
Kit / set
Multipack
✉ note marks every capsule that captures an email — and how.
-
Homehouse of coo · soft. safe. simple. ✉ waitlist hero
- 🍼 Shop for Your BabyParents shopping for their own baby · guided into kits by need
- Coming Home ✉ notify me
- First Photos ✉ notify me
- Sleep ✉ notify me
- Sleep Set
- Footed & Footless Sleepsuit
- Sleep Sack
- Layering ✉ notify me
- Layering Set
- Short & Long Sleeve Bodysuits
- Early Essentials ✉ notify me
- Shop by Stage · 0–3 · 3–6 · 6–12 · 12–18
- Individual items · sleepsuits & sleep sacks always available ✉ notify me
- 🎁 Shop for a GiftFamily & friends shopping for gifts · guided by occasion
- Baby Shower Gifts ✉ notify me
- New Baby & Grandparent Gifts ✉ notify me
- Registry-Friendly Sets ✉ notify me
- Gifts by Price · under $50 · under $100
- Shared shelves & supporting pages
- Browse by Category · both paths draw from these shelves
- Sleepers & Sleep Sacks
- Footed Sleeper
- Footless Sleeper
- Bodysuits
- Kimono Bodysuit
- Short Sleeve Bodysuit
- Long Sleeve Bodysuit
- Rompers
- Bibs
- Hats & Caps
- Tools & Planners · help decide, not sell
- Due Date Calculator ✉ capture + due-date
- Weather-by-Due-Date Picks ✉ capture + due-date
- Find the Right Kit / Gift ✉ capture + segment
- Guides · the journal
- Newborn Clothing Checklist ✉ lead magnet
- Hospital Bag Checklist ✉ lead magnet
- Newborn Essentials Guide ✉ lead magnet
- Registry Checklist ✉ lead magnet
- Care & Size Guides ✉ size-guide unlock
- Organic Cotton 101
- Our Story · brand & trust
- About House of Coo
- Trust & Safety
- Contact · FAQ
- ✉ Join the List · early access
- Waitlist ✉ early-access signup
- Newsletter ✉ ongoing signup
Shopify build notes
How each part of this tree is built. The two-path, kit-led experience comes from configuring navigation and collections — not custom development — so the pre-launch build stays fast.
Native — build as-is
No apps required
- Two shopping paths — top-level Navigation menus (For my baby / For a gift), decoupled from collections so both draw from the same shelves
- Category & experience shelves — automated + manual Collections over the same products
- Products — size × colour variants
- Gifts by Price — automated collection, price condition
- Guides — Blog · Story & Trust — Pages + metaobjects
- Localization (/en-us · /fr-ca · .ca) — Shopify Markets
- Gift cards — native
First-party apps
Free · Shopify-made
- Email capture + ICP tagging — Shopify Forms → Klaviyo (flows & segments)
- Shop by Stage / Size — Search & Discovery filters (size is a variant, so filter — don't make a collection)
- Fixed kits & gift sets — Shopify Bundles, with real inventory sync
Watch-outs
Plan these deliberately
- Mix-and-match kits — paid third-party app. Launch with fixed curated kits instead.
- Pre-launch waitlist / “Notify me” — password page + Klaviyo back-in-stock (not native)
- Registry (Babylist) — external / third-party — Phase 2, not a launch blocker
Bottom line: the two shopping paths are just two top-level menus over one shared catalogue — pure configuration, no custom build. ~85–90% of this is native Shopify; the rest is free first-party apps (Forms, Search & Discovery, Bundles) plus Klaviyo.