House of Coo — Site Architecture (Detailed)

The full page architecture

Home branches into five primary destinations. The two shopping paths (experience layer) route down into shared category shelves (discovery layer); Guides carry the capture magnets; Trust backs the premium claim. Capture points are threaded through in deep Meadow — the lever is visible at every tier.

Experience — need-based Discovery — SEO / AIO shelf Email-capture point Content / Journal Trust & About

🍼

Shop for Baby

/shop/baby

Experience layer — guided by moment

Coming Home/collections/coming-home
- Welcome Home Kit hero
Sleep/collections/sleep
- Footed & Footless Sleepers pdp
- Sleep Sack pdp
Everyday & Layering/collections/everyday
Early Essentials/collections/newborn-essentials
Shop by Stage/collections/stage
- 0–3 · 3–6 · 6–12 · 12–18

🎁

Shop for Gifts

/shop/gifts

Experience layer — guided by occasion

Baby Shower Gifts/collections/baby-shower-gifts
New Baby & Grandparent Gifts/collections/new-baby-gifts
Gifts by Price
- Under $50 · Under $100
Registry-Friendly Sets/collections/registry
Gift Cards, Notes & Wrap/gift-cards

▦

Category Shelves

/collections

Discovery layer — the SEO / AIO foundation both paths route into

Sleepers & Sleep Sacks/collections/sleepers
Bodysuits/collections/bodysuits
- Kimono · Short · Long Sleeve · Multipack
Rompers/collections/rompers
Bibs (3-pack)/collections/bibs
Hats & Caps/collections/hats
Newborn Essentials/collections/newborn-essentials
Product page pdp template

✎

Guides / The Journal

/guides

Content hub + the capture magnets it feeds

Organic Cotton Education
Newborn Prep · Care · Sleep · Size & Fit
Gifting Guides
✉ Newborn Clothing Checklist anchor /guides/newborn-checklist
✉ Hospital Bag Checklist
✉ Size Guide · Registry Starter

✦

Trust & About

/about · /trust

Backs the premium & safety claim

Our Story/about
Trust Hub/trust
- GOTS · OEKO-TEX · CooSoft™ · CPSIA / CCPSA
Contact · FAQ

✉

Convert & Account

Capture & commerce plumbing

✉ Early-Access Waitlist pre-launch hero /waitlist
✉ Opt-in landing pages
Cart · Checkout launch
Account · Order status

Page-template system

Nine reusable templates cover the whole tree — build once, populate many.

Home

Story + waitlist hero; flips to featured kits at launch.

Collection — Experience

Moment/occasion pages under the two paths.

Collection — Category

SEO shelf pages built on approved keywords.

Product (PDP)

Single garment; “Notify me” pre-launch.

Bundle / Kit

Hero curated sets — Welcome Home, Sleep, gift sets.

Article

Journal posts with matched inline opt-in.

Opt-in Landing

Lead-magnet page = SEO doorway + capture.

Trust / About

Certification, materials, brand story.

Utility

Cart, account, policies, contact, FAQ.

Shopify build notes

How each layer above is built on Shopify. The kit-led experience comes from configuring collections and menus — not custom development — so the pre-launch build stays fast and cheap.

Native — build as-is

No apps required

Two-path nav — Navigation menus (nested), decoupled from collections
Category & experience shelves — automated + manual Collections over the same products
Product (PDP) — size × colour variants
Gifts by Price — automated collection, price condition
Article / Trust / Opt-in — Blog + Pages + metaobjects
Localization (/en-us · /fr-ca · .ca) — Shopify Markets
Gift cards — native

First-party apps

Free · Shopify-made

Email capture + ICP tagging — Shopify Forms → Klaviyo (flows & segments)
Shop by Stage / Size — Search & Discovery filters (size is a variant — filter, don't make a collection)
Bundle / Kit template — Shopify Bundles, fixed kits with inventory sync

Watch-outs

Plan these deliberately

Mix-and-match kits — paid third-party app. Launch with fixed curated kits instead.
Waitlist / “Notify me” — password page + Klaviyo back-in-stock (not native)
Registry (Babylist) — external / third-party — Phase 2, not a launch blocker

Bottom line: ~85–90% is native Shopify. The rest is covered by free first-party apps (Forms, Search & Discovery, Bundles) plus Klaviyo. Nothing here forces a custom build or fights the platform.